Market allows locals to support returning vendors and new businesses.
By Sarah Bakeman, Clarion Correspondent
Michael “Mick” Simmons peers out of his ice cream trailer window at three children on an overcast Tuesday afternoon at the Shoreview Farmers’ Market. The youngest, a boy, shouts:
“Ice cream! Ice cream!”
The 73-year-old owner of Grandpa’s Ice Cream has served homemade scoops at the market for five years. His company started 16 years ago when he and his wife traveled to Italy and were inspired by the gelato. Four storm-damaged tents and one trailer later, Grandpa’s Ice Cream has become part of the market’s character. However, this year’s market looks far different than years prior. Half the vendors. Half the kids. Half the profit.
“Without kids, we don’t get very many people stopping for ice cream,” said Simmons, who explained that the financial consequences of COVID-19 have been more frightening for him than the virus itself. According to Shoreview Recreation Program Supervisor Stephanie Schutta, fewer parents have been bringing their children to the market.
“We used to do free kids’ activities at the market during a normal season. We’ve had to cut that,” she said.
Prior to the virus, local bands, entertainment and activities were offered. Despite this downturn in family attendance, locals have turned to the farmers’ market as a way to get out of the house every Tuesday, leading to an increase over last year’s turnouts.
Gene Johnson, 81, met Simmons after hopping off his Harley Davidson and buying a root beer float from Grandpa’s Ice Cream. Five years later, Simmons does the scooping and Johnson handles the change. Johnson said they have fun, smiling from behind his mask.
“We do have regulars that come all the time,” Johnson said.
When they are gone, loyal customers worry, he said. Farmers’ markets were deemed essential during the pandemic. The Shoreview Farmers’ Market, which opens annually in June and runs from 3 p.m. to 6 p.m. every Tuesday at the Shoreview Community Center’s Lower Parking Lot, has allowed some vendors the profit necessary to survive.
Few people know this better than Fritz and Diane Ebanda, a couple who started their business in February 2020. Only a short walk down from Simmons, their stand is decorated with French-inspired baked goods, which are creations of Fritz, a pastry chef. The farmers’ market has given their home-based business, B’beri Desserts, a platform for their products.
“We were thinking because of COVID people would not come, but I think that people have been starting to catch the essence of shopping local,” Diane said.
Diane said she and her husband give God all the glory for helping them start a business during a pandemic.
“We use our Christian values,” she said. “It’s important for us to use what God gave us.”
In a July Minneapolis Star Tribune article titled “5 best things our food writers ate in the Twin Cities this week,” B’beri Desserts was praised.
While customers milled around, letting the vibrant colors of fresh produce and displays take their attention, Diane expressed her gratitude for how the past eight months have gone for her and her husband.
“We are brand new and we started right at the brink of COVID,” she said. “So, it could have been a make or break, but it happened for us. And I think people understand that it’s important to support businesses like ours.”
(Additional reporting by Lydia Gessner.)