On October 11, Ivry-sur-Seine, a lively basketball tournament unfolded at Studio Kremlin, where 80 players from Paris and the surrounding areas came together to showcase their skills and don the new Anthony Edwards signature shoe, the adidas AE2. This event, known as the Believe That Challenge, featured intense 1-on-1 matches filled with energy, camaraderie, and competition.
The Believe That Challenge Kicks Off
At a fully packed Studio Kremlin, decorated in the vibrant colors of the new AE2, participants were on a mission for an afternoon focused on basketball and friendly trash-talking. With the 1-on-1 format, players had no choice but to step up to the challenge, knowing that every point earned was hard-fought. The “winner stays” structure kept the competition fierce, with players displaying high skill levels and an intense “street” style of play. Music from Niska echoing in the background added to the electric atmosphere, while game stations featuring NBA 2K and a barbershop kept attendees entertained.
Had he been present, Anthony Edwards would have been proud of the players who received his signature shoe for this special event.
A Rising Star Shines Bright
Edwards, who was in Paris last year to snag a gold medal at the 2024 Olympics, continues to make waves both on and off the court. As a top contender for the NBA MVP award—he placed seventh in the last two seasons—this player has solidified his style with a new collection designed closely with his vision in mind. Tournament winners Souki and Kalvin not only claimed victory in their respective competitions but also walked away with a pendant honoring Minnesota Timberwolves legend Kevin Garnett—”sorry, Kevin Garnett,” as the crowd humorously noted.
From 2 PM to 8:30 PM, matches rampaged on the rim, marked by impressive drives, long-range swishes, and celebratory antics. A challenge wheel added extra thrills, imposing tasks like limiting players to just three dribbles before attempting a shot. Among the competitors, Kalvin, known as kdj.6, emerged as a standout, shocking spectators during the final match with three spectacular dunks that even Edwards would have found impressive.
An Event to Remember
The day concluded with a showcase by Bilouki and Genezio, wrapping up a stylish and innovative event that left a lasting impression. Nathan, our reporter on site, captured the essence of the day, highlighting the remarkable action and camaraderie.
Available for €130 since its launch on October 4, the Anthony Edwards 2 “With Love” pays tribute to the player’s mother and grandmother. With new colorways set to be unveiled throughout the season, fans eagerly anticipate a vibrant, flashy edition when Edwards inevitably leads the Timberwolves to their first NBA Finals in June 2026. If he were asked, Edwards would surely be the first to promote a spirit of belief: “Believe That.”
Meet William, a proud Bethel University alumnus with a fervent passion for lifestyle and culture topics. His keen interest doesn’t stop there; he’s also deeply engrossed in current events of all kinds. William dedicates himself wholeheartedly to this site, thriving on the collaborative energy he shares with Suzanne, his long-standing partner in crime.
Having navigated their university courses side by side for years, their teamwork on the site is nothing short of dynamic. Together, they bring a unique blend of insights, proving that two heads are indeed better than one in delivering compelling content.
