Michael Jordan Returns to NBA Broadcasting on NBC
As the NBA gears up for the upcoming season, NBC is making a significant splash by re-entering the sports broadcasting arena. The network recently announced a high-profile collaboration with basketball legend Michael Jordan, marking an exciting return for the NBA on NBC after more than two decades.
Major Announcement from NBC/Peacock
On Monday, NBC/Peacock revealed via its social media platform X that Michael Jordan will serve as a “special contributor” for the NBA, starting with the 2025 season—the first season back on NBC since 2002. The announcement has generated considerable buzz among basketball fans and media alike.
“A legendary addition to our team!” read the announcement, tweet accompanied by a graphic featuring Jordan. This partnership is set to rekindle the nostalgia associated with the NBA’s golden era, when Jordan’s Chicago Bulls dominated the league.
Nostalgia and Legacy
The return of iconic elements like “Roundball Rock” and innovative uses of AI to resurrect the voice of Jim Fagan (RIP) further demonstrate NBC’s commitment to invoking a sense of nostalgia. The network is clearly embracing its rich history with the NBA, having broadcast pivotal moments during the Bulls’ six championship wins in the 1990s, when Jordan was at the height of his athletic prowess.
From unforgettable playoff performances to record-breaking viewership, the NBA on NBC was instrumental in shaping Michael Jordan’s legacy. As the network prepares to launch its new season in October, it aims to revive the excitement that surrounded Jordan and the league during its formative years.
“I am very happy to see the NBA return to NBC. The NBA on NBC played a significant role in my career, and I am excited to be a special contributor to the project. I look forward to seeing you all when the NBA on NBC launches in October.” – Michael Jordan
Source: NBC

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