Nick Saban, a titan in college football, is not only celebrated for his coaching prowess but is also carving out a notable business legacy. With an impressive 28-year coaching career, he has achieved a 292–71–1 record and seven national championships, affirming his status as one of the most successful coaches in history. Beyond the gridiron, Saban is making headlines through his ventures in the luxury automotive industry, which could elevate him into billionaire territory.
Early Roots: From a Service Station to Coaching Greatness
Saban’s early fascination with cars began in a small West Virginia coal-mining town, where his father operated a service station. Growing up immersed in this environment, young Nick learned valuable lessons about hard work and business operations. Throughout his football career, he honed skills in process, detail, and culture, which would later inform his investments.
His entry into the automotive industry was serendipitous. He partnered with Joe Agresti, a self-made dealer whose disciplined approach mirrored Saban’s own coaching philosophy. Agresti’s journey from humble beginnings in New Jersey to owning a Baton Rouge Mercedes-Benz dealership set the stage for their collaboration, which emphasized shared values and strategic growth.
Introducing Dream Motor Group
From their partnership emerged Dream Motor Group, marking Saban’s significant foray into luxury auto retailing. Although Saban operates as a minority partner, Agresti oversees the business operations. Over the past decade, the group has strategically amassed a high-end automotive portfolio rather than expanding indiscriminately. Their key holdings include:
- Mercedes-Benz of Birmingham and Irondale, Alabama
- Mercedes-Benz of Baton Rouge, Louisiana
- Mercedes-Benz of The Woodlands, Texas
- Mercedes-Benz of Music City, Nashville, Tennessee
- Ferrari of Nashville
- Infiniti of Hoover, Alabama
This expansion continued in 2023, with the acquisition of two Mercedes-Benz dealerships in South Florida valued at approximately $700 million, significantly increasing Dream Motor’s revenue and footprint in the automotive market. Projections indicate that by 2025, the company could generate nearly $2 billion in annual revenue.
The Financial Mechanics Behind Success
A key question arises: how does Dream Motor Group generate profit, and what might Saban’s share be worth?
The dealership’s profitability stems from several streams:
- New-vehicle sales, while thin in margins, drive overall volume.
- Used and certified pre-owned vehicles provide higher margins.
- Financing and insurance products are pivotal profit centers with significant fee structures.
- High-margin revenues come from service, parts, and collision repairs, providing stability even in economic downturns.
- Real estate ownership offers appreciating assets and leaseback opportunities.
Agresti’s meticulous approach to data ensures each dealership’s performance is closely monitored. This attention to detail helps maintain profitability across the group, particularly in lucrative markets like Florida where franchise rights contribute significantly to overall business value.
Valuation and Potential Wealth
While the specifics of Saban’s ownership stake remain unclear, Agresti’s current net worth stands at $1.1 billion, which places the estimated value of Dream Motor Group around $2.2 billion if Agresti holds 50%. In various scenarios where Saban holds between 10% to 30% of the business, his stake could be valued between $220 million and $660 million. If valuations rise to $3 billion, a 30% stake could yield nearly $900 million, effectively positioning him as a billionaire.
Regardless of ownership percentages, it’s evident that Nick Saban’s entry into the automotive sector is a serious commitment. Utilizing the very principles that guided his football career, he has built an enterprise that promises long-term wealth and success. His legacy, which includes championships and now business acumen, is poised to leave an indelible mark in both sports and entrepreneurship.

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