Thunderbolts defies Kevin Feige’s rule for Deadpool 3

Thunderbolts defies Kevin Feige's rule for Deadpool 3

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The latest addition to the Marvel Cinematic Universe (MCU), Thunderbolts, takes a darker turn, exploring themes of mental health, including depression, bipolar disorder, and isolation. Through the complex backstory of Bob, the film challenges previously established guidelines set by Marvel head Kevin Feige, particularly concerning drug use in its narratives.

Thunderbolts: A Mature Exploration of Mental Health

In Thunderbolts, MCU fans are introduced to Bob, a troubled young man whose dual identities, the Void and Sentry, cause chaos in New York City. Subjected to experimentation by O.X.E., the covert organization led by Valentina Allegra De Fontaine, Bob acquires a combination of powers derived from several Avengers, rendering him nearly invincible. However, his super-heroic persona comes with a dark side, fueled by bipolar disorder and depression. Unlike previous Marvel narratives that often sidestep darker themes—such as Tony Stark’s struggle with alcoholism—this film openly addresses Bob’s drug addiction, presenting a more realistic exploration of his struggles.

Challenging the “No Drug” Rule in Deadpool 3

Shawn Levy says the ‘No cocaine’ rule in #DeadpoolAndWolverine was real.
“Early on, Kevin was like, ‘Look, we want a fully Deadpool movie. The only thing is maybe we don’t do all the drug use, the cocaine use’ … And we were like ‘Yes sir, yep, copy that’ … and we went home… pic.twitter.com/v2eqdPx6Wb

— Culture Crave (@CultureCrave) August 7, 2024

Director Shawn Levy and actor Ryan Reynolds of Deadpool & Wolverine were given a clear directive from Marvel’s Kevin Feige: no on-screen cocaine. This humorous stipulation was adhered to as the Merc with a Mouth engaged in comedic banter about drug use without ever showcasing it visually. In contrast, Thunderbolts takes a more straightforward approach, confronting the issue head-on as a significant aspect of Bob’s painful past.

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#Thunderbolts spoilers




the fact it’s BOB ON METH in the chicken has made my entire week pic.twitter.com/BILP9DyOR8

— kenny 🙂 (@bvckystjames) May 3, 2025

In a particularly memorable scene, Bob, transformed into a chicken, grapples with meth addiction. Just a year after Feige established the no-drug rule for Deadpool 3, Thunderbolts boldly addresses the topic. The film’s handling of drug use is serious and acknowledges its tragic consequences, adding depth to the narrative that would otherwise be lacking. This new direction marks a notable evolution in Marvel storytelling, bringing a layer of gravity that resonates deeply with viewers.

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