In a significant development for the cryptocurrency landscape, the New York Stock Exchange (NYSE) has filed documents to list the ‘Truth Social Bitcoin ETF,’ associated with Trump Media. This move positions the company, largely owned by Donald Trump, within the increasingly crowded arena of cryptocurrency investment products aimed at individual investors.
NYSE Files for Truth Social Bitcoin ETF
On Tuesday, the NYSE Group Inc. formally submitted regulatory documents for the proposed ‘Truth Social Bitcoin ETF,’ a name highlighting its connection to Trump’s social media platform. This marks a strategic step into the financial sector for Trump Media & Technology Group Corp. (TMTG), a firm in which Trump holds a majority stake.
In February, TMTG previously sought trademarks for several investment-themed products, reinforcing the close alignment between these offerings and Trump’s political priorities, particularly regarding bitcoin.
TMTG is partnering with Yorkville Advisors, a New Jersey-based asset management firm described by Trump Media as an “America-First” investment group, to navigate the intricate regulatory approval process. The regulatory filing identifies Yorkville America Digital as the ETF’s sponsor, with the fund set to actively buy and sell bitcoin to track the cryptocurrency’s market price.
Crypto.com’s Foris DAX Trust Company LLC has been designated as the custodian for the digital tokens held within the ETF. Notably, the filing does not mention Donald Trump directly, nor does it provide details such as a stock symbol or fund fees at this point.
Both Yorkville Advisors and TMTG have yet to respond to requests for comments regarding this development.
A Crowded Field with Presidential Ties
If the Truth Social Bitcoin ETF receives regulatory approval, it will join a landscape already populated by over 60 Bitcoin-related ETFs in the United States. However, this particular fund could leverage its unique association with a former president who has actively advocated for favorable bitcoin legislation and even suggested the creation of a national cryptocurrency reserve.
Market analysts recognize the distinctive positioning of this ETF. Eric Balchunas, a senior ETF analyst at Bloomberg Intelligence, commented, “On one hand, this is relatively unexplored territory with significant bitcoin support from Trump’s organization. On the other hand, it enters a crowded field where attracting capital flows and liquidity will be essential.”
Trump-Related Cryptocurrency Ventures and Ethical Concerns
The proposed ETF is one of several cryptocurrency-related business ventures led by firms associated with Donald Trump. Recently, Trump Media indicated plans to borrow funds specifically for bitcoin investments. Additionally, the company has expressed intentions to invest in the ETFs it launches, creating a direct financial interest in their performance.
This intertwining of financial interests and political influence has drawn scrutiny from ethics experts, raising concerns about potential financial benefits for Trump in sectors where he has the ability to shape policies. The White House has previously maintained that the former president is separated from enterprises bearing his name.
Reports indicate that he transferred approximately $4 billion in Trump Media shares into a trust controlled by his son, Donald Trump Jr. Despite these arrangements, the close relationship between Trump’s political persona and these financial entities continues to attract attention.

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