Donald Trump Jr. has drawn attention after investing $4 million in Thumzup Media Corp., a little-known Los Angeles startup operating in the competitive realm of social media and advertising technology. This bold move comes despite the company’s modest financial performance, raising questions about the motivations behind such a significant investment.
Thumzup’s Crypto-focused Strategy
Thumzup’s business model revolves around compensating users for promoting brands on platforms like Instagram. However, the company reported just $151 in revenue and losses exceeding $2 million in the first quarter of 2025. Nonetheless, Thumzup has emerged as a curious example of a growing trend: businesses storing cryptocurrencies as part of their corporate strategy.
Trump Jr.’s decision to acquire 350,000 shares appears to be less about immediate profits and more about supporting a new kind of digital venture. The board of Thumzup recently approved a daring strategy that allows up to 90% of the company’s liquid assets to be held in Bitcoin and other cryptocurrencies.
As of early July, Thumzup held 19,106 BTC, valued at approximately $2.1 million at current market prices. While companies like MicroStrategy have popularized the ‘Bitcoin treasury’ playbook, Thumzup seems to be pushing the boundaries further.
Following a recent $6 million private funding round, the board has approved diversification of its cryptocurrency holdings to include Ethereum, Solana, Dogecoin, Litecoin, Ripple, and USD Coin. Company leaders assert that this expanded portfolio is designed to hedge against Bitcoin’s volatility while capitalizing on the broader cryptocurrency market uptrend.
This move also paves the way for accepting cryptocurrency payments from Thumzup’s growing base of over 1,000 advertisers.
The Trump Family’s Growing Interest in Cryptocurrency
The Trump family is increasingly diving into the cryptocurrency space. Both Donald Trump Jr. and his brother Eric are advising Dominari Securities, the firm that led Thumzup’s recent funding round and began investing in a Bitcoin ETF earlier this year.
Eric is also a board member of Metaplanet, a Japanese company that has transitioned from the hospitality sector to becoming a major Bitcoin holder. Meanwhile, Trump Media & Technology Group, owner of Truth Social, has recently secured a $2.3 billion funding deal, largely aimed at Bitcoin-related investments.
This shift in the Trump family’s approach marks a significant departure from previous skepticism, as former President Donald Trump has indicated a desire to make the U.S. the “global capital of crypto.” For the Trump family, embracing cryptocurrency is not just about financial opportunity; it’s also a strategic decision to connect with a growing base of digital asset enthusiasts and remain relevant in a rapidly evolving economic landscape.
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